The MultiMedia Lab (M2Lab) aims to develop methods of monitoring and analyzing the media discourse circulating in the hybrid system that has developed at the intersection of mass and digital media and communication logics. M2Lab creates the conditions to examine the forms and implications of media discourse in different spheres, from politics to organizational and cultural processes, from the creation of stereotypes and social discrimination to attitudes and experiences toward welfare services. This is through a research program that combines the traditional methods and techniques of communication studies with the potential of computational analysis. M2Lab will benefit from the expertise proven by winning competitive calls (e.g., Horizon) and preparing high-impact publications (e.g., Plos ONE, Social Media+Society, Information Communication and Society, Mobilization, European Journal of Politics and Gender).

Activity

The research activity of the M2Lab consists of mapping different strands of media discourse spanning across digital platforms and traditional media. With reference to the digital sphere, M2Lab extensively mapped and analysed  the contents produced by activists and organizations active in the field of gender and feminist politics, and is currently extending this line of research to the analysis of discourse produced by antigender actors as well as in the context of main ongoing conflicts and collective mobilizations. Other lines of inquiry concern digital discussions and representations that emerge collectively online with respect to social minorities (in particular, LGBTQIA* subjectivities and racialized minorities). The more traditional media sphere is being investigated with particular reference to the representation of diversity in the news of major national television stations. M2Lab's activities involve researchers at all levels of training: master's students/students both through internship activities and the production of dissertation papers, PhD candidates, postgraduate and post-doctoral fellows, structured teaching staff. In addition, M2Lab has built collaborations with Pavia Observatory and MediaLab of the University of Pisa and is one of the promoting members of the emerging European network of intersectional feminist media built in the context of the Horizon project CCINDLE - Co-Creating Inclusive Intersectional Democratic Spaces Across Europe.

Coordinator:

  • Prof.ssa Elena Pavan

Role members

  • Prof.ssa Elena Pavan
  • Dott.ssa Aurora Perego, PhD Research Fellow
  • Dott. Marco Pernarella, Ph.D. student
  • Dott. Matteo Scianna, Ph.D. student
  • Dott. Jordi Guillem Condom I Tibau, Research grant holders

Collaborators

  • Dott. Luca Maria Arrigoni
  • Dott.ssa Fiorella Bredariol
  • Dott.ssa Veronica Brusaferro
  • Nicole Carovelli
  • Dott.ssa Donatella Di Venere
  • Dott.ssa Silvia Marino
  • Dott.ssa Aurora Pinna
  • Dott.ssa Claudia Prezzo
  • Anastasija Velkoska